Make Your Website Your #1 Marketing Tool
*Get More Sales*
*Get More Money*
*Get More Leads*
"My website works now because you told me that I should make certain changes and I'm really glad that I did. I had lots of knowledge, but just didn't know how to pull it together. This information helped me pull all my ideas together so that they made sense."
Sandy Jarrett
PoshGourmet.com
Dear Business Professional:
Are you experiencing lackluster sales and dismal traffic with your website?
Are you overwhelmed by the amount of Internet marketing information and don't know where to turn?
Are you confused by which Internet marketing strategy really works for you?
Are you concerned that much of the email you send out is ending up in spam filters?
… if you answered YES to any of these questions, "The Online Business Recipe for Success" is right for you.
In this content-packed audio course you will find out exactly what you need to know to get more sales, more leads, and more money by using your website as your #1 marketing tool.
This program is for anyone with a website who:
is confused by how to use blogs, social media and Web 2.0 techniques
wants to know what their website is supposed to do for their business
hates their website or is just plain embarrassed by it
needs to drive more traffic to their website
wants a website that serves as a sales funnel
doesn't know where to begin to create an Internet marketing strategy
gets traffic, but very few sales or leads
feels their marketing message is unclear
"Michelle's class on how to create an effective website was straightforward and to the point. It's a shortcut through too many marketing gurus with too much information. I liked the teleclass format and the private feedback on my site. Very helpful. I started implementing her suggestions right away."
Suzanna Kennedy
www.RealityCrafting.com
Simply Having a Website is Not Enough
Doing business on the Internet is different from doing business "off-line." You can't use the same marketing strategies as a "brick and mortar" business. Simply having a website for your business is not enough.
Your website needs to be easily found by the search engines for people to find you. And once they get to your website, the marketing message needs to motivate them to do business with you.
Figuring Out All the Dos and Don'ts of Internet Marketing is Overwhelming and Frustrating
In order for a website to truly become a money making machine, you need to have an Internet marketing plan for the website. This would include how to get traffic to the website, how to convert the traffic, how to get higher rankings with search engines, how to clearly present your marketing message, and how to build an ongoing relationship with your customers.
Trying to figure out all the "dos and don'ts" of having a business online can be an overwhelming and frustrating experience.
That's why I've put together the easy-to-understand CD series called, "The Online Business Recipe for Success,"for entrepreneurs who are serious about building a successful business on the Internet.
The Online Business Recipe for Success - 6 CD Series
Included in this CD series are the top six fundamental Internet topics you need to know to turn your website into a money-making machine. You will learn step-by-step, in logical order, what you need to know to start making money quickly.
This audio course covers all the nitty, gritty details of how to use your website to get more sales, more leads, higher Google rankings and more visibility for your business.
Here's an outline of each of the CDs:
(1) The Internet Marketing Basics You Need to Know First, Before You Can Make a Dime on Your Website
Without an effective Internet marketing strategy, and overall objectives, the time, energy and money you spend on your website will go right down the drain. In this CD you'll learn how to, right from the get-go, start creating a way to capture names and turn those names into actual sales. You'll learn how to create a simple Internet marketing strategy that works for your own unique business. Here's what will be included in this CD:
Learn how to put the plan together
Know what the plan should include
Decide how you will measure success and track your dollars
Discover what marketing works on the Web and what doesn't
Simple strategies you can use to promote your website
Discover how to increase website traffic
(2) How to Write a Homepage that Attracts Buyers and Generate Leads
The number one reason websites fail is poorly written content. Learn a simple step-by-step process to create a homepage that captivates visitors and creates more sales.
How to target your audience (and not waste time on the tire-kickers.)
How to focus on benefits, not features (and avoid the most common reason people leave a site.)
How to decide what you need on a homepage (and it's probably not what you think.)
How to write with navigation considerations (and create a roadmap for success.)
(3) How to Write Effective Copy that Draws Readers in and Turns Them into Loyal Buyers
Turn your browsers into buyers with well-written website content. Without the right words on your website, you won't make any money; it's that simple.
Clearly communicate the value of your services or product, so it's easy to do business with you.
Write motivating content that moves your customers through the website and makes it easy for them to buy.
Discover how to write for "scanners" and keep people from leaving your website.
Learn how to avoid the number one biggest website writing mistake.
Learn how to write in a conversational style and tone and immediately start building trust with your audience.
Learn tips for direct response formatting so you can make more sales online.
(4) The Six Solid Strategies That Will Put Your Website in the Top 5% of Search Engine Ranking
Design your website and content to be search engine friendly. If your website is not optimized, it may not be found by people who want to do business with you. With just a few minor changes to your site, you can go from unknown, to top of the heap.
How to choose the right keywords for your target audience.
How to "write" for the search engines and your audience on the same page.
How to get higher rankings with Google.
Learn the one simple technique you can use to spy on your competition's website.
Learn the importance of meta tags and title tags, and how a few tweaks to your site can dramatically increase your website traffic.
(5) How to Use Blogs and Search Engine Optimized (SEO) Press Releases to Get Increased Visibility, Credibility, and Media Exposure for Yourself and Your Business
In this CD we're going to focus on how to turn your blogs and SEO press releases into dollars. These two widely known Internet marketing strategies are often misused and poorly executed. With this CD, you'll finally learn how to turn these simple Internet marketing strategies into ways that actually become an effective money generating Internet plan.
Why the traditional press release is dead.
How to write a search engine optimized press release.
Where you need to submit an SEO press release to get the most "bang for your buck."
Discover how SEO press releases and blogs increase your ranking with Google.
Why you should immediately start a blog to promote your business and yourself.
How a blog can create viral marketing and free publicity for your business.
(6) How to Create an E-mail System that Gets Past Spam Filters, Gets Read, and Prompts Your Readers to Take Action
The shocking truth is that 90% of e-mail is spam. Because of this, today more than ever, your legitimate e-mail could get lost or blocked out by spam filters and spyware filters. Even if the e-mail does make it to your customer's in-box, the chances of your e-mail getting read are minimal. With this CD you'll learn how to finally get the answers you need to avoid the spam filters, get your e-mail delivered and get your readers to take action.
Discover how to strategically place sign-up forms on your website to build your database.
Learn the advantages and disadvantages of single opt in and double opt in
How to keep your legitimate e-mails from being identified as spam and dumped in a junk folder before your customer can even see it.
Decide whether to send text or HTML e-mails
Why an e-mail signature is the greatest missed opportunity for most entrepreneurs.
How to entice customers to open their e-mail.
How to write an e-mail that builds trust and rapport.
How to increase sales with e-mail autoresponders.
Each of these six CDs are power packed with the information you need to put all the pieces together to formulate a winning Internet strategy for your business.
Bonus Transcripts:You receive over 100 pages of written transcripts of each of the hour long recordings included in a physical, spiral bound book. Now you can sit down with a yellow highlighter and really study your material.
Why Listen to Michelle Howe?
I am launching this CD series to answer the questions I hear over and over again in the marketplace, "How do I get more traffic and how do I get more sales with my website?"
Well, the truth is, I've seen people throw thousands of dollars away paying big bucks for a website and then its money down the tubes because there's no traffic and no sales.
After many years of working with clients who needed website help, I have crafted and tested over and over again some solid Internet marketing techniques that work in today's environment and that have continually worked, no matter how much technology changes.
However, without the understanding of how to apply these principles, any other marketing strategy you use is again throwing money down the drain.
My company, Internet Word Magic is all about helping people become more profitable by converting their website into a steady stream of income. For the last six years I've been helping my clients use their website to effectively market their business online to generate more traffic, more customers, and more sales.
Here's what people are saying about Michelle Howe:
"It was so great to interview you tonight on the Virtual Meeting. You were awesome! Thank you for providing such great content for our listeners. You shared some very useful 'secrets' that will definitely help them (and me) with website writing. Great job!"
Christine Kloser, President
Love Your Life Publishing
"I thoroughly enjoyed hearing from Michelle Howe and learned a lot about writing good website content. I have to do some writing for my own website and gathered some very important points."
"Michelle, listened, questioned and drew out our full intentions of what we wanted to achieve. Then she crafted very powerful and compelling statements to grab the reader's immediate attention. Our website lacked consistent content and message. It now has one voice, one message, and has led to numerous more requests for information. Michelle is reliable, trustworthy, fast and fair. An incredible Return-On-Investment! Michelle's wording skills helped us achieve results far beyond our own."
"I enjoyed your class so much because the only time I use my e-mail is to send one to my brothers. I did not know that it involves a lot of thinking just like a formal letter but enjoyable and most definitely an eye opener. It was great and I surely enjoyed it, thank you."
"I enjoyed the class, and I will benefit from it. Your presentation method was clear and direct, yet informal. You did not seem to be reading your material; that impressed me. Thank you for the class."
"I heard you speak last year on marketing on the Internet and really enjoyed it. I learned a great deal which I plan to put to use later this year. Please add me to your mailing list. Thanks!"
"Michelle, just a note to say thank you and to inform you that so far EVERYONE is reporting to me that the sales letter your wrote for me is 'RIGHT ON' the money. Thanks."
"I have been privileged to attend several of your teleclasses, each of which was very helpful to me personally, in teaching and in business.
After attending your 'Writing Better emails' teleclass I shared these newfound business skills with my students who are in pursuit of careers in the film industry. I found the students communications skills improving on many levels because they were given a solid format for thinking. Your information will continue to influence me in business and teaching as well as contributing to the successful careers of my students. Thank you."
Karen Hudson, Film and Television Costumer/Teacher
What we cover in The Online Business Recipe for Success is vital to your online business success.
In addition to the 6 CDs and transcripts, you'll receive these awesome bonuses (Valued at $90):
Bonus #1: SEO Press Release Secrets, a special report I've written to completely explain everything you need to know to research, write, and submit a search engine optimized press release. Even if you've never written a press release, this report will get you up and running. ($30 value - Instant Download)
Bonus #2: Niche Marketing Strategies, one hour audio where you can discover how to become an expert in your niche market in 6 months or less. ($30 value – Instant Download)
Bonus #3: Cheap and Free Publicity, one hour audio of valuable information to help you get the media to showcase your business. ($30 value - Instant Download)
Total Value Package includes:
Six CDs of the entire series in a binder
Transcripts of the audio recordings in a spiral bound notebook
Bonus #1: SEO Press Release Secrets, special report ($30 value)
Order right away for only $97 and receive $90 of FREE bonus materials!
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